Introduction-
PIIM is a firm fully dedicated to using tech https://solutions1313.com/nology, creative communication, and brand planning to find creative options for our clients. PIIM is a group of important members with vast experience, based in Patiala, Punjab. At PIIM, our staff is expert in placing digital marketing techniques into action to increase your online presence.
What is digital marketing?
Digital marketing is internet marketing on devices such as computers, phones, laptops, etc. It can take many forms such as videos, search engine marketing, social media posts, and many more. More people than before use the Internet all over the world every day. Therefore, the Internet is the best platform to give services online, known as digital marketing.
Syllabus of Digital Marketing Course-
The three-month digital marketing course includes a three-month internship program in which students will work on live projects. The digital marketing company in Patiala has provided the following syllabus for beginning courses:
Keywords-
In digital marketing, keywords are important. The program includes keyword types, research and analysis, and keyword research tools.
Social Media Optimization-
An important introduction topic for social media websites is social media optimization, which is an additional aspect of digital marketing. It also involves creating a strong social media identity that attracts attention and can grow an audience.
Search Engine Optimization-
A significant part of the curriculum pays attention to SEO, which is important in digital marketing. It covers a lot of topics, including the basics of SEO, its ideas, and how search engines index and crawl content.
SEO has a larger reach in our work and a special place in the curriculum for digital marketing.
1. On-page SEO- The on-page SEO includes keyword analysis, content writing, rich content creation, anchor text, articles, blogs, sitemaps, and robots.txt.
2. Off-page SEO- The off-page SEO includes backlinks that help in the ranking of the website, domain authority, page authority, MOZBAR, etc.
Social Media Marketing-
Digital marketing also includes social media marketing (SMM). Consequently, this module involves producing a variety of advertisements and posts to reach the targeted audience. To design a perfect post structure also requires understanding how it performs. This subject also covers the use of hashtags, creating content for postings, and putting ideas into practice to increase the visibility of a brand.