Introduction

In this modern era , Inbound marketing is an enhancing type of digital marketing . As people nowadays prefer it the most then outbound marketing . Initially , Inbound marketing is marketing in which a brand’s promotion is perform by an online method on the internet . By using google and many other websites or sites . Moreover, masses like to do inbound marketing in india because it gives immense results in short period of time .

In contrast , there is outbound marketing in which marketing is place by using old techniques . For example , Advertisements on newspapers ,by distributing pamphlets to masses hand in hand , and billboards on the streets and etc . Although, in India some business individuals are still using outbound marketing as a lack of knowledge about inbound marketing . 

Types of inbound marketing in India 

1. SEO (search engine optimization )
2. SMM ( social media marketing )
3. PPC ( Pay Per Click) 
4. Content marketing 

Types of inbound marketing in brief  

1. SEO ( Search Engine Optimization ) – It is a method in which practice on certain brand’s visibility and generating geniune traffic for the site is perform . By using keywords in a right way like white hat SEO. However , there is a wrong way also that is black hat SEO . But using the wrong way your site will rank for the short time on top or can be remove by google permanently . In short , if you use the right way then you have the best results . And if you use the wrong way then there are bad consequences .

2. SEM (social media marketing ) – Subsequently , Social media marketing is a type in which a brand’s promotion is perform on some platforms . Platforms like instagram , facebook , twitter , youtube . Individuals promote their business on these sites as a huge number of masses use these platforms . Although , social media marketing gives results in a short span of time as people engage easily . 

Uses on – instagram , facebook , twitter . 

3. PPC (Pay Per Click ) – Pay per click is a type in which things are perform in a short period . Basically , it is a method where the publisher pays money to the advertiser for a particular click on a ad . Pay per click ads are visible in search engines , different social media platforms for a particular audience .  

        It is use on platforms like twitter , facebook , and youtube . 

4. Content marketing –  content marketing is a method in which a person writes content on their business to attract its audience by telling them about their business’ products , reputation , experience , reviews of current customers . Mainly , the content marketing is perform on google . But sometimes people do it on other platforms too 

      In content marketing , mostly used is google

Conclusion

India is a vast country that has millions or billions of businesses ongoing right now and every single business uses their own way of marketing but an immense range of  business owners uses inbound marketing in India because it is the fastest way to develop your business in the current era . However , some businesspersons still use outbound marketing in India as they are not aware of digital marketing, so their businesses are vanishing due to less recognition .